As is also the case in watchmaking, in the world of jewelry there are brands that we can call benchmarks. In this article on our blog we are going to refer to 2 brands that, due to their history or results, are a benchmark in the world of jewelry and have inspired us to make MALHVIA a much more representative jewelry brand that reflects the values of our clients.
In Spain, talking about jewellery and, to a lesser extent, also about watches, is referring to Tous. Tous rings, Tous earrings, Tous necklaces and Tous bracelets are benchmark pieces in the international jewellery sector.
Tous is a renowned Spanish jewellery brand founded in 1920 in Manresa, Catalonia, by Salvador Tous and his wife Rosa Oriol. Since its inception, the brand has stood out for its unique style and its ability to fuse traditional craftsmanship with contemporary design. Over the years, Tous offers jewellery, watches and accessories that reflect elegance and originality. Its emblematic teddy bear, the brand's iconic symbol, has won over customers around the world. In addition to its work in the jewellery sector, Tous is committed to sustainability and social responsibility. In this regard, MALHVIA was clear from the start that it was key to do our bit, which is why we do not use plastics nor do we let our suppliers do so, and we focus on recycling all the material we use in our production process and supply chain.
The quality of its products and attention to detail have led Tous to be considered one of the best jewelry brands in Spain and internationally. Today, Tous jewelry continues to innovate and adapt to trends, while maintaining its essence and appeal. With stores in more than 50 countries, Tous remains a benchmark in the world of luxury jewelry.
The second brand we would like to mention is Pandora. Pandora is a renowned international jewelry brand, founded in 1982 in Copenhagen, Denmark, by Per Enevoldsen and his wife Winnie.
Since its inception, Pandora has specialized in the design and manufacture of "customizable jewelry," standing out for its Pandora charm bracelets. Its business model, focused on customization, allows customers to create their own pieces, which has contributed to its worldwide popularity.
In 2000, Pandora launched its iconic line of bracelets and charms , which quickly attracted global attention. International expansion began in the 2000s, with a strong distribution strategy, opening stores in several countries. By 2011, Pandora became one of the largest jewelry companies in the world, standing out in the market for its accessibility and contemporary design.
Despite its specialization in customization, Pandora stands out today for its Pandora rings and Pandora bracelets . At Malhvia we are currently working to make the customization project of a new jewelry collection that we hope to launch in 2025 a reality, as well as the new Charms collection and its new fastening system that we hope will be a benchmark in the sector. Our design team is working to make it a reality for this coming Christmas.
Continuing with Pandora, the brand is characterized by its commitment to **sustainability**, using high-quality materials and promoting responsible production practices. Its products include Pandora rings, earrings and bracelets, all with a distinctive focus on personal style. In recent years, Pandora has incorporated exclusive collaborations and limited editions, further increasing its appeal.
Pandora has also increased its online presence, enhancing the shopping experience with e-commerce platforms and digital marketing. Its focus on community and female empowerment is reflected in various advertising campaigns. With a strong and loyal customer base, Pandora continues to innovate in jewelry design, establishing itself as a leader in the fashion industry.
Now you know more about us and some of the brands we have been inspired by. Recognizing the good work of others and appreciating their good practices by integrating them into our business culture makes us stronger and allows us to look to the future with more clarity.